Campaign Showcase

Outdoor

Throughout Los Angeles and in select locations in Orange County, more than a dozen billboards deliver our "Fight On" message January through June.

Its What We Do No Matter What You are not alone.

Wallscapes on display at Paseo Colorado in Pasadena, Americana at Brand in Glendale and Union Station in downtown Los Angeles educate the community about medical breakthroughs at USC. Similar materials have been produced for Metro Gold Line car interiors, Trojan Transportation buses and the Health Research Associates building at 1640 Marengo Street. A video wallscape can be seen at the Van Wagner & IllumeNight Petroleum Building in downtown L.A. in January.

We're going to need a word for "formerly blind." We're going to need a word for "formerly blind."

Radio

Oliver Platt

Radio spots can be heard on 12 area stations, including KFI, KOST, KBIG, KRTH, KTWV, KNX, KABC, KUSC, KCBS, KFWB, KPCC and KCRW.

Voice Talent: Stage and Screen Actor Oliver Platt

SCRIPT:
Before sunrise and long into the night, you'll find us here, rolling up our sleeves and pondering two simple words: "What else?"
What else can we do to save a life or make a breakthrough?
What else can we do today that others thought impossible just yesterday?
And those two words are always answered by two more. Two simple yet powerful words:
Fight On.

USC University Hospital and USC Norris Cancer Hospital.

Digital

A new, easy-to-navigate Web site landing page serves as a portal to both hospitals and the Doctors of USC. Rotating messages in the top portion of the page reinforce our commitment to delivering exceptional health care.

USCHospitals.com

Banner ads deliver USC's "Fight On" message on WebMD.com, one of the most popular health information sites on the Web, as well as LATimes.com and on the MNI Health Network Web site. Google Search also brings up paid search messages from USC to help our patients find us online.

For a Cure. Its What We Do. No Matter What.